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The Fall of the House of SONY

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Digital performance that infiltrates the Sony Home platform system. It uses the Machinima pattern (originally machinema), one of the earliest forms of artistic subversion of the digital interface.The resemiosis pattern transforms the role of avatars who are already in performance role positions. Instead of merely using the values that the system suggests by pre-programming, users participate in an artistic and subversive act. Unaware that the idyllic digital environment of the Sony Home platform is full of hidden controllers, users engage in high-risk discussions about terrorism, religious intolerance, rebellion against the system, and so on.

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